Fashion Sisters: A BFF love story

MY BEAUTIFUL BFF and BIGGEST FASHION INSPIRATION:

When BFF Juliana visits, it gets pretty out of control.  Now that she lives in LA, we get to see each other a WHOLE lot more.  She is the Sofia Coppola to my Marc Jacobs, a.k.a. we are two peas in a chic little pod.  First thing she does is flip her overnight bag upside down and dump out all her juiciest purchases as of late.  Then, I get to go through them and steal what I want!

Here's what it looks like on the floor of my apartment:

With a keen eye, you catch her gorgeous plum colored Givenchy bag, as well as a little gold lame action!

Jules and I met on orientation day at the Fashion Institute of Design and Merchandising, San Francisco.  She was wearing vintage Ferragamo heels, black jeans, and a black open-knit cashmere shell.  Basically, our love story began immediately, and I moved into her gorgeous Nob Hill apartment she shared with the equally lovely and disgustingly chic friend from back home in Oregan, Hope :)  The three of us scoured all of the thrift stores and Buffalo Exchanges we could possibly get to on the Muni bus system.  A mound of clothing covered the entire floor of our walk-in closet, and what a wonder it was.  Fashion college in such a liberal and artistic city as San Francisco is really asking for it!  I do recall wearing a little boy's sweater covered in lions to adorn my vintage corderoy skirt and black and white spectator pumps, vintage Ferragano as well, which I scored at Goodwill.  It was a free-for-all and on most days, we resembeled a slightly more disheveled Betsy Johnson, minus the pink cornrows, carrying a 40lb bag of sewing materials.

Here's a cute pick from Jules:

Of course she's pairing it with a gorgeous beaded collar necklace, and added a vintage gold chain belt.

Here's an outfit of all her stuff we put together, perfect for San Diego nights:

A gorgeous sheer printed shawl, a white crop top with lace insert, high-waisted levi's, vintage belt with gold (of course) lions, and of course the platform boot-tays

MORE and more to come on Jules and my history and future adventures!!!

TARGET- My personal Heaven!! EXCITING NEWS!

Anyone that knows Tara Jones knows that Target is my personal sanctuary.  If I'm having a bad day, I'll go pick up some Hello Kitty slippers and a couple new crayon-colored dish towels.  If I'm having a great day, I'll load up on neon ribbed tanks and maybe a bikini or two.  And of course I'm usually only heading there for groceries! 

Target has done an amazing job making fashion accessible to us normal chicks.  Many designers, including Alice Temperley, Erin Fetherstone, and the beloved Alexander McQueen have created EXTREMELY collectible lines, and exposed these designers to the everyday woman.

NEW NEWS!  You may have already heard...BUT:  Target is going to be teaming up with Neiman Marcus to carry affordable lines from 24 of the CFDA's (Council of Fashion Designers of America) top designers!!  This means fashion lines from:

DIANE VON FURSTENBURG!  MARC JACOBS!!  TORY BURCH!!  MARCHESA!!  RAG & BONE!!

The lines will include more than 50 pieces ranging from Women's, Men's, and children's fashion, and home and pet products.  $1 million in sales will be donated to the CFDA to help foster young and upcoming designers.  The prices will range from $15.99-$499.99.  Can we say, "Target-please please please make sure your server doesn't crash when these go on sale!!!!"

That reminds me of the most notorious of Target collabs: the irresistible Missoni.

sighhhhhh....if only I had been in line at 6:30am with the rest of the ladies who rushed into my local Target, literally heaving entire racks of clothing, shoes, hats, bedding, kitchen accessories, pet accessories, cosmetic goodies and MORE into their carts, only to immediately (and brilliantly) place them on ebay for three times the price??

Target generated buzz for months, decorating New York City Fashion Week with bill boards, and placing 10 page spreads in every relevant magazine.  The collection was amaze.  I myself scored a gorgeous cardigan on eBay for $60, and it's worth every hot little penny!!!

Here's one of my fashion idols, Margherita Missoni, in the cardigan I scored!!!

Therapie!! Style on the Go- BRILLIANT!!

"San Diego's first fashion truck for stylish women on the go!"

As I was rushing to the nearest Subway during a lunch hour at work one day, I zoomed past a huge food truck-looking vehicle, that apparently served a more delectable and appetizing menu than the usual.  As my head spun around on it's swivel, I noticed racks and racks of candy-colored and prettily-printed.........clothing!  The entire back of truck was open, revealing a few mannequins donning trendy and lust-worthy pieces I had to have.  My first thought?  WHAT A GREAT IDEA!!!!  Therapie was bestowed upon me in all it's glory, and I had to know all about it's creation.  I also needed those yellow crochet shorts.

Kelly Carney took a huge RV and gutted the smack out of it, creating space for displaying bags, hats, jewelry, and shoes, multiple dressing rooms, and the back end full of more crowded racks than a Kardashian closet.  On March 10, 2012, she took her maiden voyage.



 

                                            Bags and hats hang quite like do in my closet!



  Spacious dressing rooms to try on the goods...

Catching my eye on Oberlin Dr in the Sorrento Valley area of San Diego is just one of many stops for this boutique on wheels, but happens to be one of the most popular.  As a 9-5'er myself, the one hour lunch break is much too short for a quick trip to the nearest mall for a Forever 21 run-through or even a quick stop at Target when a hot new outfit is needed for an after work occasion.  Walking down the street to visit Therapie is a popular choice for busy professionals.  Many of these professional ladies also happen to be busy moms, and Therapie proves to be their quick solution to their limited personal time.  Did I mention that everything is affordable too?? 

Farmer's Markets, food truck extravaganza's, and chic private parties are other popular stops for Therapie.  As Kelly put it, "I would look at food trucks and think to myself, I can do that!"  As a fellow retail veteran, including a 15 year career at Nordstrom, Kelly decided she wanted to take her fashionable skills as well as outgoing personality on the road.

Here are some picks!




Who can't use a blazer?  They're going to be huge for Fall.  Wear it to work, wear it to brunch over a lacy dress, where it out to the bars with a tank and shorts.  Perfect for the sassy 9-5'er with a 9-2am social life!

Oh look, the perfect dress to slip on after you slip out of that blazer!  Cute little satin bustier dress that immediately was grabbed off the rack by yours truly.

Oh these little yellow shorts were immediately in my outfit fantasies: navy and white polka dot wedges, a tiny shrunken white cardigan?  Or a sleeveless sheer high-low blouse and some gold T-strap sandals?  A denim button up tied at the waist and some nude patent heels?  Mmmhmmm.....

One of Kelly's favorites with her customers, this top comes in endless patterns and prints.  As Kelly points out, it's flawless on virtually every body shape, can be dressed up for work with trousers or dressed for play with shorts, it's the perfect item for every girl's closet!

Visit Therapie at therapieboutique.com, follow them on Twitter and Facebook under TherapieSD to find out the next stop!!!!